In 2021, Toblerone came to a realization: it’s brand had become stale and synonymous with airport gifting. The iconic three-sided chocolate bar decided to rebrand itself, embrace its quirk-filled history and, quite simply, Be More Triangle. With a focus on customization and championing uniqueness, Toblerone partnered with Media.Monks and I was in charge of keeping copy consistency throughout its channels with an offbeat tone that looks to take some seriousness out of the premium chocolate category.
Campaign: Your quirk is why I love you
I created 12 brand poems for Toblerone’s Valentine’s Day campaign on IG Stories, dedicated to several iconic, like-minded brands. I also scripted the campaign’s case study video (yep, also written in rhyme.)
Campaign: Toblerone Golden
I scripted the launch film for the brand’s Golden Caramel limited edition bar and wrote the copy for the flavour's description on Toblerone’s DTC site.
Direct to Consumer Site general copy
Social Media captions
